Viewport Industries recently featured an interview with the co-founders of hard graft who make stunning finely-crafted cases and bags. hard graft is a 100% online business and sells through a Shopify store.
The interview spans from the initial idea for a design and craft-conscious laptop case through to today's international success. It covers the design process, the fabrication as well as the evolution of the technology used to run their online store.
As a lover of photography, I'm in admiration of their product photography. As a user of Shopify, I'm particularly impressed with the custom theme they created for their store. And as a laptop-owner, I'm in "want" for one of these beautiful cases.